Local SEO is a way for local clients to find your business online. Local Search has by passed the traditional phone book, or directory assistance. Though Google shows many listings only a certain amount of people will get to the top. Being on the first page for local search can increase website traffic, and also calls. Which is good for any type of business.
With any business your main goal is exposure. You want your clients to be able to find your address, website, phone, and business name. The first step is getting your business associated with Google, and listed. Once we get your business listed we will develop a custom strategy for your business in order to optimize your Google Listing.
Keyword research is the backbone of any SEO strategy. This will determine your ranking goals, and expected increase of traffic. We look at local searches to find the most relevant keywords, that will generate the most traffic.
We look at competitors to see how much effort is being invested in their online efforts. We see what strategies they are taking so we can out do them. If they have x amount of images presented on there Business Page, we aim to have more. If the have more citations than you, we build more. If they are dominating your linking profile, we will build your link portfolio up. It is abou outranking the competition, and the only way to do that is the research their techniques.
Business Page Optimization
Updating your business page is an important part of Local SEO rankings. Making sure your NAP (Name, Address, Phone Number) is correct through all business listings. Adding correct categories, business hours, photos, and verifying your listing. Having these things setup helps Google determine where you should be ranked within the Search Engine.
Optimizing your sites content in order to rank locally is important. Having our content targeted towards our local keywords help Google decide what you should be ranked for. Is consists of Title tags, Meta descriptions, Header tags, Page content, Images, Name, address and phone (NAP), and map.
A conversion is when someone interacts with your website when visiting. Calling, Emails, and Newsletter signups are all examples of a conversion. This is you main goal when someone visits your site, you need them to contact you, or buy a product in order for your traffic to be worth it. DAS21 Specialises in optimizing our website in order to increase your click through rates and conversion.
Linking is important in order to rank for local search terms. Our company will reach out to organizations you are apart of or associated with in any way to build your linking profile.
Reviews on your business listing are just like reviews for movies. When someone is deciding between two companies, most likely they are looking for who has a higher satisfaction rate. Though you may have happy clients, new prospects don’t know that unless it is presented to them. This is why it is important to have a nice portfolio of reviews in each business listing to increase your conversion rates. We come up with specialized strategies to increase you reviews.
A business citation is anywhere your NAP (Name, Address, and Phone Number) are listed. Google searches for your NAP to be consistent and appear across these citations. These sites consist of Yelp, Facebook, Yellow Pages, Manta, Bing, etc. This lets Google know that you are a reputable location, causing them to rank you higher within local search. Most of these citations also provide a link back to your site building your link portfolio
Contact us today through our email firstname.lastname@example.org, or call us for website maintenance information and pricing: